Title
Client
Year
Overview
We partnered with Jon Slavet, a candidate running for Governor of California, to produce his official campaign announcement video alongside a long-form podcast. The mission was to introduce the candidate authentically, establish credibility, and create content that could cut through a saturated political media landscape.
Political content succeeds when it feels human, direct, and trustworthy. We avoided overly scripted messaging and instead focused on:
Clear narrative structure
Honest, conversational delivery
High-production visuals that elevated credibility without feeling manufactured
The podcast component allowed for deeper storytelling, while the announcement video was engineered for rapid social sharing.
Results & Impact
900,000+ views within 72 hours
Massive early-stage momentum for the campaign
Increased name recognition and public engagement
Content helped propel visibility during a critical campaign window
The campaign demonstrated how modern political storytelling, when executed correctly, can outperform traditional media strategies.